Sustainability in commercial products and packaging isn’t new, but the heat is on. Most consumers feel it in taxes and bans on plastic straws, bags, cups, and more—plus the ever-changing advice about what and how they should recycle. For consumers, it’s mostly a matter of changing habits. But the heat affects manufacturers in more fundamental ways. Their compliance, reputation, and profitability are all at stake.
Online bargain hunting, no-frills retailers, the boom in private label: All these trends and more are creating enormous pressure on brands to lower their total costs.
There are many factors to consider in order to ensure the successful delivery of a package. Brands can optimize their packaging processes by creating a checklist and following these appropriate steps.